Google Ads management
Top of Google. Phone ringing. Budget not on fire.
Google Ads management for local businesses. We put you at the top when someone nearby is ready to hire, track every click to a call or enquiry, and switch off anything that isn't earning its keep.
- SponsoredYour businessFast, local and answering the phone right now.Call now
- SponsoredSomeone elseSome ad they wrote in 2019.
- SponsoredSomeone else“Best prices!!!” (citation needed)
Above the map. Above everything.
The problem
Google will happily take your money. That's the whole business model.
The usual story: an account set up once and left alone. Broad keywords. Clicks from people looking for a job at your company, a DIY video, or a business three suburbs away. Then a monthly report bragging about “impressions”.
Impressions don't pay rent. Calls do.
What you get
Google Ads, run like it's our own money.
Every campaign is built around one thing: the calls, forms and bookings that turn into paying work.
Keywords that mean “hire someone now”
Only the searches from people ready to book, in the areas you actually serve. Not tyre-kickers, not students, not your competitors' mums.
Campaigns built from scratch
Tight groups of keywords, an ad written to match each search, and your phone number, services and location right there in the ad.
Negative keywords, constantly
The searches you'll never pay for again: jobs, DIY, “free”, and whatever else Google decided was close enough.
Landing pages that convert
Clicks go to a page built for that exact search, not dumped on your homepage to fend for themselves.
Call and form tracking
Every call and enquiry traced back to the ad, keyword and search that caused it. So we know what's working, not just what's busy.
Tuned every week
Bids, budgets and ads adjusted weekly, based on what's actually bringing in work. Not set and forget. Set and fuss over.
Reports in plain English
Every month: what you spent, how many calls and enquiries it brought in, and what each one cost you. No vanity metrics. No 40-page PDF you'll never open.
How it works
What happens after you say yes.
- Before you spend a cent
Audit
Run ads before? We go through your account and find where the money's leaking. Never run them? We research what your customers search and what it'll cost to show up.
- Still before you spend a cent
Build
Tracking first, then campaigns, ads and landing pages. You see and approve the plan before a cent of ad spend goes out.
- Go time
Launch
Campaigns go live. Enquiries can start coming in within days.
- Every week after
Optimise
Weekly tuning, cutting what doesn't work and doubling down on what does, plus a monthly report you can read in two minutes.
What we won't do
Things we'll never do with your ad budget.
Plenty of agencies have made Google very rich. We'd rather make you rich. Or at least busy.
- No set and forget.Accounts drift the moment you stop watching. Ours get checked every week.
- No broad match free-for-all.Google's favourite setting. Funny, that.
- No reports about impressions.If it didn't bring in a call or an enquiry, it doesn't get a gold star.
- No hostage accounts.Your account, your data, your history. If you leave, it all goes with you.
Why Loud Yak
Why business owners stick with us.
- No lock-in contracts.Stay because it's working.
- You talk to the person doing the work.Not an account manager reading from a script.
- Ads and SEO under one roof.Ads bring the calls in now while SEO builds the long game, and each one makes the other smarter.
- More than 15 years of marketing experience.Behind every campaign.
FAQ
Google Ads questions, answered.
What does a Google Ads agency actually do?
Works out what your customers search when they're ready to hire, builds the campaigns, writes the ads, tracks every call and enquiry back to the click that caused it, and keeps tuning so your budget goes to searches that turn into work.
How much should I spend on Google Ads?
Enough to get real data, and not a dollar more until it's proven. The right number depends on your industry, your area and what a new customer is worth to you. We'll give you one on the call.
What does your Google Ads management cost?
It depends on what you need. Every client gets a written proposal after a call, so you only pay for what moves the needle.
How fast will I see leads?
Ads can bring in enquiries within days of going live. The first few weeks are about learning what works. Then we cut what doesn't.
Do I own my Google Ads account?
Yes. The account, the data and the history are yours. If you ever leave, all of it stays with you.
Should I do Google Ads or SEO?
Both, ideally. Ads put you at the top now. SEO gets you there without paying per click later. And ads show us which searches turn into customers, which tells SEO exactly what to chase.
Is this the same as a PPC agency?
Yes. PPC means pay-per-click, and Google Ads is the biggest pay-per-click platform there is. Same thing, more acronyms.
Do you lock me into a contract?
No. Stay because it's working.